What is an OTT platform?
OTT platforms are over-the-top platforms that allow Internet users to watch หนังออนไลน์, videos, and television series. Netflix, Amazon Prime Video, and Hulu are among the most popular OTT services.
This platform was known as OTT when you were able to watch TV programming on the Internet, that is, when you were able to get rid of your cable box and watch all of your favourite shows on a smart phone in your hand. Web series, comedy shows, and movies, as well as TV on OTT platforms, are quite popular in India. To utilise OTT, you must first download and subscribe to the OTT platform app of your choosing on your device, after which you will be able to see your favourite content.
Importance of OTT platforms
Not only Bollywood, but films from all over the world are being launched on OTT at this time of global crisis (pandemic). As long as the world is in the grip of the covid 19 epidemic, such a system is projected to exist. This approach, on the other hand, does not include any mathematics such as box office. That instance, if films are released in this manner, you may not hear phrases like “pictures generating 100 crores or 500 crores.” Follow a document So, if a film is distributed straight on OTT these days, OTT rights only account for around 80% of the earnings, while satellite rights account for 20%. Understand how the business of OTT films works mathematically.
How do OTT platforms earn money?
- The math behind movie earnings on OTT platforms is simple. The rights to the movies must be purchased by OTT in order for them to be released or streamed. The rights are sold to the producer for a fee. Separate language versions of the same film have varied deals, which means that each version’s rights are different.
- OTT platforms produce some films. That is, a deal is made by the OTT platform for a specific film. HBO, for example, is an OTT provider that specialises in producing films on its platform. In this arrangement, the platform pays the filmmakers a set sum, and the producers make the film for less than that, therefore the difference is their profit.
- Overall, the OTT business model is quite straightforward. The platform first spends money to create or purchase content, and then it sells that material by charging a fee to the audience or consumers. In the business sector, building an OTT platform is a big haptic process that also happens to be a negative cash flow system. Many platforms, on the other hand, offer payment options such as weekly, monthly, daily, and annual payments for the convenience of their users.
- Every TVOD user, i.e. When OTT downloads content, it is charged a price. This entails a transaction for each download. SVOD refers to a subscription model in which a user pays a monthly or annual fee in exchange for access to all of the platform’s content.
